Work Samples
Case Study: Amplifying Voices on a Budget
Building Engagement from Within in a Hybrid-Remote World
Not every team has a massive budget to tap into all the engagement and communication tools out there. So, how do we genuinely connect with, support, and inspire our employees—especially in today’s hybrid-remote environment—without breaking the bank?
The key lies in amplifying the human voice. When we actively listen to our employees and guide meaningful changes, engagement becomes more than a checkbox; it becomes a powerful force that motivates our teams to go all in. In this session, we’ll explore practical, affordable ways to create a culture where employees feel heard, valued, and energized to bring their best selves to work every day, no matter where they’re located.
In my presentation for the Advanced Learning Institute (ALI), I shared:
Practical, budget-friendly tools for impactful communication in a hybrid-remote setting
Strategies for active listening and gathering authentic feedback
Tips for cross-functional knowledge-sharing
Guidance for leadership on moving from listening to action and showing the true value of employee voices
"PFS UP" Engagement Campaign
I created the "PFS UP" Campaign,"a comprehensive plan designed to inspire, energize, and connect employees, aligning engagement efforts with corporate objectives to position PFS as an employer of choice.
Based on known pain points and areas for improvement I had collected from extensive employee surveys, 1:1 interviews, and in meetings and other conversations; I developed crisp, creative, refreshing initiatives that took our engagement efforts to the next level. Through this work, we streamlined internal communications, and fostered a stronger organizational culture, resulting in measurable improvements in employee connection, retention, and satisfaction.
Member Comms, Messaging, Engagement
Rowan Tree
As co-founder of this coworking community, I lead messaging, marketing, and community engagement. I work hand in hand with my partner who is an extremely talented graphic designer to create materials that reflect our dedication to quality, beauty, humor, and authenticity.
Rebrand + Toolkit
VA Suicide Risk Management
Consultation Program (SRMCP)
Facilitated messaging sessions, drafted new messages. Coordinated with designer and clients for new logo. Created plan and developed toolkit for providers to help share program with their peers. Oversaw development of new website.
Communications Plan
VA Office of Public and Intergovernmental Affairs (OPIA)
Created communications campaign to help VA employees "live happier, work happier, and be more resilient." Led research, developed content to reflect best practices for workplace resilience. Oversaw creation of 20+ products including infographic, tip sheets, and electronic posters. Coordinated, planned and facilitated webinar with 100+ attendees.
White Board Video
VA "BuildUp Your BounceBack"
Wrote script, created storyboard using stock images and campaign graphics, developed whiteboard video with VideoScribe, outsourced voiceover
Program Creation, Marketing + Facilitation
Rowan Tree Cogrowth Cohorts
Created a time-bound work group program. Developed marketing funnel and website and published an online course. Manage back-end administration, participant communications and facilitate sessions. Constantly seek feedback to refine and improve program.
Website Refresh
Dynamic Integrated Services
Worked with web design team and internal DIS team to created refreshed wireframes, coordinate fresh content and images. Led schedule and coordination with web designer to update website on a quick turnaround.
Video (Canva)
Rowan Tree: "We Forgot the Magic"
Compiled images, wrote content and designed video to convey to returning and potential members the power of the coworking community. Used to promote the "Grounding Members" campaign.
Video (Canva)
Compiled images, wrote content, and designed video to communicate the resilience of the Rowan Tree community during Covid.